Web Video Content

The main challenge people have with using video online and in social media is that it’s not like the old media. Firstly, it’s not interruption marketing like advertising. People choose to watch or to not watch your video. If they choose to watch it based on a great headline, image or title and it turns out to be something different they switch off. The fact is people tend to not like to be directly sold to online, so you need to be subtle.

Social media is just like the local village pub. The regular users are the locals who are having the most fun, the best conversations and get invited to stay behind for a lock-in. The infrequent users are the chap who visits the pub every now and then and has to have the same old monotonous ‘what have you been up to’ conversation with everyone every time he visits. The naysayers are like the chap sitting in the corner on his own. The person trying to sell using social media is like the rose seller.



The rose seller analogy

There’s a particular type of content that works best online and in social media. That’s the informational, entertaining type. At VBM we can help devise web video content ideas for you that will work with your target market.

If you would like to arrange a meeting to discuss the possibilities then please call us on 08445 226 1 336.