International Capital Markets Association
ICMA Case Study
The International Capital Market Association is the market body for investment banks. We were asked to carry out the prestigious task of creating the centrepiece for their 40th anniversary conference – a retrospective of the past 40 years in the European financial markets. We worked with one of our writers, a freelance FT and Economist journalist, to research and present a script that would do the subject justice. We then traveled across Europe to interview all the major players in the industry – Governors of the Bank of England, Board Members at Morgan Stanley, and the Chairman of Barclays Capital.
Jean-Claude Trichet, President of the European Central Bank, said “he had watched the video with great, great interest. It was a very impressive summary of what happened over the past 40 years.”