Why use video for communications?
In an ideal world you would probably use face-to-face communication in the majority of situations.
However, we are all faced by many types of constraints, not lease being time and money. So, you need an array of mediums to match your objectives and constraints.
If you have an important message and you want to make an impact on your audience, then showing and telling them is the next most effective medium to face-to-face. That’s where video comes in. As it enables you to show and tell your audience, in a cost-efficient and consistent way.
The reason video is such an effective medium is not only because you are tapping into more senses than other forms of communication, but that you are able to make an emotional connection. If carried out properly, video can amuse, excite and inspire. It can capture the imagination and take your audience on a journey. In short, it does the job effectively and imaginatively.